Understanding customer behavior on your website

We’ve recently discovered a new tool for understanding how customers are using a website. It’s called HotJar. It makes available some cool tools for seeing exactly how users are engaging with your website. In particular I love the heatmap function which allows you to see exactly where users are moving their mouse and clicking as[…]

Wordcamp 2016 Toronto

I’m currently attending Wordcamp 2016 in Toronto, an annual event where designers, coders, marketing and business people who use WordPress get together to discuss ideas about how to better serve the communities we’re part of. These events (which occur in cities around the world) are great because you get to hear from some great authorities[…]